In this section we’ll talk about some simple tools you can use to build your list. Let’s look at each method independently.
Sometimes it is best to rely on simple tools and small opportunities when you are just starting out in the industry. You will have much time to grow your business and expand your customer base if you follow the simple steps outlined in this guide. So let’s begin first by talking about subscriber leads.
Subscriber Leads
One easy way to build your list is by collecting subscriber leads. This is one of the best ways to expand your business. There are many ways to acquire leads, but the best way to collect leads is to gather them automatically, through email or by your website through various forms. In the next few sections of this book, we will go into greater detail about the ways you can grow your subscriber list and maintain your list over time.
You will find as you run your business that your subscriber leads prove vital to your businesses success and ability to grow and expand over time.
Opt-In Leads
Like subscriber leads, opt-in leads are a good tool for building your business. Opt-in leads are leads you get when you invite someone to enter their information into your database. When they do this, they are granting you permission to contact them in the future about new products or updates to your site.
For example, when you create your website, you can set it up so each person that visits has the choice to sign up for a newsletter or some other type of routine e-mailing. By signing up, visitors are “opting in” to your list. Setting your site up this way allows you to gain visitor’s email addresses. While you can never force someone to do what you want them to, this approach often works if you encourage people to sign up by describing all the benefits your site offers. You can then reap the benefits of gaining important subscriber leads.
